Testimonial Christopher Kraft – Manager Digital Marketing

In my role, I am responsible for the ongoing development of our digital marketing platforms and for ensuring that our touchpoints deliver a consistent and professional experience. For me, this means not viewing marketing in isolation, but strategically connecting content, data, and tools. The goal is to establish structures that make our customer journey more efficient, transparent, and effective—beyond individual initiatives.

Good results are rarely achieved alone. Within Marketing, we continue to develop strategic topics and refine requirements. At the same time, I work closely with IT, colleagues from the Business Units, and external partners. I particularly value the combination of professional collaboration and personal connection. A spontaneous conversation or sharing a coffee often lays the foundation for trust and effective solutions. Despite international projects, the collaboration feels approachable.

A formative experience for me was my time in the USA. The international exchange sharpened my perspective on markets, cultural differences, and digital strategies. It is precisely this combination of a global outlook and a personal atmosphere that makes SCHOTT unique to me. I am given the opportunity to take on responsibility, introduce new digital approaches, and actively help shape how SCHOTT positions itself in the digital environment.